Sr. Manager, Revenue Growth

Description

The Senior Revenue Growth Manager is responsible for championing and optimizing the utilization and effectiveness of trade spending across the U.S. CPG customer base. This individual will be responsible for assisting in the deployment of CPG Revenue Growth strategies that deliver profitable net price realization. Duties include refining our Pricing Architecture, performing Post Promotion Analysis, and leading Promotion and Strategic Funding shifts. The scope of responsibility includes supporting Sales Operations & Field Management in multiple classes of trade within the categories in which Krusteaz competes. This role supports profitable growth by developing opportunities to optimize and balance trade spend investments with a fair and equitable approach across customers.

Essential Functions: Other duties, responsibilities, and activities may change or be assigned at any time.

• Work cross-functionally with Finance, Marketing, and Sales Leadership on pricing support, as well as to ensure our trade segmentation and pricing strategy approach will deliver on company sales and profit objectives.
• Work with Marketing, Finance, and Sales Leadership to develop annual corporate pricing and promotion guardrails and go-to-market strategy (Krusteaz Merchandising, Assortment, Pricing, and Shelving - MAPS.) Incorporate past year performance and changes to strategy to inform MAPS.
• Conduct post event analysis to help the sales team evaluate their promotional strategies and share best-practices across teams for "win-win" optimization.
• Support & inform trade promotion analysis and planning process. Work with Field Sales & Trade Management teams monthly to lead a review of promotional investment and develop plans that fit within business strategy and maximize effectiveness within key customer strategies.
• Identify and drive margin enhancement opportunities through trade efficiency and pricing strategies.
• Support development of a pricing strategy for new items, price value realization of existing items, and customer-specific everyday pricing.
• Leverage post-promotion analysis and pre-promotion planning tools to evaluate and refine incremental funding opportunities from field sales for corporate approvals with Finance, Marketing, and Sales Leadership.
• Provide input and support to the Annual Planning & Strategy Development Process.
• Update the customer segmentation model for trade allocation and target setting - optimize model as needed.

Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.

• Strong collaboration skills to inform and influence senior Marketing, Sales, and Finance leaders.
• Ability to build advanced analytic models and reporting capabilities.
• Flexibility to integrate analytics with knowledge of individual customer go-to-market strategies and limitations to develop achievable "win/win" strategies with field sales team.
• Advanced ability to independently create and manipulate data in Microsoft Excel and create clear presentations in Microsoft PowerPoint.
• Demonstrated sales and/or analytical experience managing multiple priorities.
• Creative problem solving.
• Strong organizational skills.
• Excellent verbal and written communication skills.
• Power BI experience a plus.

Education and/or Experience:

• Bachelor's degree or equivalent experience is required.
• 5-8+ years of relevant CPG business analytics experience.
• Consumer Goods experience with a focus on Sales Analytics & Field Sales experience.
• Trade Marketing or Revenue Growth Management is preferable.
• Solid experience in sales fundamentals including understanding of how customers utilize and spend trade dollars, cross channel implications and effects of pricing architecture, the relationships between direct and indirect buying customers through distributors and wholesalers, and customer and company sales P&L structures.
• Experience with syndicated data (Circana/Nielsen) and financial data with a minimum of two years functional application.
• Demonstrated ability to work with cross-functional partners to drive business results.

Physical Demands and Work Environment:

While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone along with reaching. Specific vision abilities include close vision requirements due to computer work. Moderate noise, ability to work in a confined area, and ability to sit at a computer for an extended period of time are also included. Ability to effectively communicate and work in a dynamic environment.

The policy of Continental Mills, Inc. dba The Krusteaz Company is to hire, train, and promote all persons in all job groups in accordance with law, without regard to race, color, religion, sex, sexual orientation, age, marital or military status, national origin, gender identity, the presence of any sensory, mental or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law.

Get to know us:

• A people-focused company that cares: We're a 90-year-old company with the entrepreneurial spirit of a startup and a focused eye on the future. As a midsized, privately held company with a portfolio of beloved food and beverage brands, our people are the most important ingredient in our success.
• A valued and supported workforce: We place tremendous value in our employees and provide competitive pay and comprehensive benefits to ensure our employees can create the best life for themselves. Benefits include a top tier health insurance plan with lower-than-average employee cost share, generous PTO, 401(k) match, and more.
• An engaged and energized culture: At The Krusteaz Company, collaboration and ingenuity drive our fierce commitment to creating extraordinary product experiences that people love.
• A place to grow and make a difference: An entrepreneurial spirit has been at the core of our company since the beginning, attracting self-starters who are curious and love to learn and to share ideas.

Benefits: We are proud to offer generous benefits including comprehensive medical, dental, and vision insurance (starting at $60-$95/month for employee-only coverage on the PPO Plan or starting at $30-$45/month for employee-only coverage on the HDHP), 401(K) matching, 3 weeks of paid time off, 10 paid holidays, 1 paid personal holiday, company provided life insurance and disability insurance, flexible spending account, healthcare saving account, voluntary accident insurance, voluntary critical illness insurance, and tuition reimbursement. For those residing in Washington State, hourly employees accrue paid sick time at a rate of 1 hour for every 40 hours worked under Washington Paid Sick Leave, which is tracked as a subset of paid time off.

Salary Information: An employee in this position can expect a salary range between $129,253 and $213,256. We typically pay out between $146,000 and $185,000. The actual salary offered will carefully consider a wide range of factors, including internal equity, experience, education, certification, training, and location. All positions are eligible for additional incentives based on business performance.

We hope you'll take the time to get to know us!

The Krusteaz Company is not sponsoring new applicant employment authorization at this time, and please, no third-party recruiters.