Sr. Associate Brand Manager, Snack


We are looking for a Sr. Associate Brand Manager, Snack to join the team! This position will play a key role in building and expanding the snack business at The Krusteaz Company. This individual deliver strategic initiatives, including business and marketplace analytics, annual planning, marketing communication, product development as well as P&L/Budget management. This person will work closely with cross functional tams (R&D, Sales, Finance, Operations) to deliver key brand initiatives. This person will be a leader who identifies opportunities for growth while running projects to bring initiatives to life.

Essential Functions: Other responsibilities, and activities may change or be assigned at any time.
  • Deliver overall business goals for WildRoots and Buck Wild brands, including P&L targets (top and bottom line), competitive marketplace performance and brand health measures.
  • Analyze consumer, market, & retailer trends via POS data (e.g., IRI), consumer research, and secondary sources to identify key insights and translate them into strategies and recommendations to grow the business.
  • Perform ongoing portfolio and marketplace analysis to generate product innovation ideas, serve as business lead in new product development process ensuring that products deliver on strategic insights and objectives and align to go to market strategy and timing.
  • Make recommendations and/or decisions related to products, pricing to ensure delivery of business results and longer-term brand growth.
  • Assist Sr. Brand Manager in building and managing the P&L and annual plan to meet financial goals.
  • Assist Sr. Brand Manager in development, planning and execution of annual marketing plans including definition of brand and marketing objectives, may own delivery of specific strategies to drive business results.
  • Partner with Sales Team to create effective sell stories to gain strong trade support and product distribution using relevant category and consumer data.
  • Demonstrate team leadership, working with cross functional teams such as R&D, Operations, Finance, Sales, Manufacturing, Supply Chain, and Consumer Insights to deliver business results.

Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.

As we set out to transform The Krusteaz Company and brand, we are seeking someone who brings a growth mindset to challenge the status quo and work with marketing and brand leaders to accelerate us towards our vision:
  • Exceptional analytical skills, experience turning insights and analysis into actionable strategies.
  • Clear demonstration of project management, organizational, communication, interpersonal skills - influencing, resolving conflict, and creative problem-solving skills.
  • Ability to develop working relationships with The Krusteaz Company internal employees and external vendors including sales team, advertising agencies, packaging designers, research vendors, etc.
  • Flexible and able to handle changing environment and priorities.
  • Proven leadership and exceptional communication skills (written, verbal).
  • Proficiency in MS Office applications, with an emphasis on PowerPoint and high proficiency in Excel.
  • Experience using and analyzing syndicated data (IRI/Circana).
  • Experience in analyzing financial data.
  • Ability to travel 10% of the time.

Education and/or Experience:
  • Bachelor's Degree in Marketing, Business Administration or similar fields required.
  • MBA in Marketing or related field preferred.
  • Minimum of 2-3 years relevant Marketing and/or innovation experience.
  • The ideal candidate will have experience at a top-tier consumer packaged goods company.
    • Proven success with brand building levers (advertising, digital, shopper marketing).

Physical Demands and Work Environment:

While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone along with reaching. Specific vision abilities include close vision requirements due to computer work. Moderate noise, ability to work in a confined area, and ability to sit at a computer for an extended period of time are also included. Ability to effectively communicate and work in a dynamic environment.

The policy of The Krusteaz Company, is to hire, train, and promote all persons in all job groups in accordance with law, without regard to race, color, religion, sex, sexual orientation, age, marital or military status, national origin, gender identity, the presence of any sensory, mental or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law.

Get to know us:
  • A people-focused company that cares​: We're a 90-year-old company with the entrepreneurial spirit of a startup and a focused eye on the future. As a midsized, privately-held company with a portfolio of beloved food and beverage brands, our people are the most important ingredient in our success.
  • A valued and supported workforce​: We place tremendous value in our employees and provide competitive pay and comprehensive benefits to ensure our employees can create the best life for themselves. Benefits include a top tier health insurance plan with lower than average employee cost share, generous PTO, 401(k) match, and more.
  • An engaged and energized culture​: At The Krusteaz Company, collaboration and ingenuity drive our fierce commitment to creating extraordinary product experiences that people love.
  • A place to grow and make a difference: An entrepreneurial spirit has been at the core of our company since the beginning, attracting self-starters who are curious and love to learn and to share ideas.

Hybrid Work Model: At The Krusteaz Company, we have in-office "core days" of Tuesdays and Wednesdays where all corporate employees are expected to be onsite. Monday, Thursdays, and Fridays are flexible remote days to allow for work/life balance. You may be asked to come in outside of a core day from time to time, based on business needs. We have found aligning our scheduled in-office days provides opportunity for employees to build connections and collaborate together.

Benefits: We are proud to offer generous benefits including comprehensive medical, dental and vision insurance (starting at $45/month for employee only coverage), 401(K) matching, 3 weeks of paid vacation, 10 paid holidays, company provided life insurance and disability insurance, flexible spending account and tuition reimbursement.

Salary Information:
  • An employee in this position can expect a salary range between $97,833 and $161,413. We typically pay between $110,000 and $140,000. The actual salary offered will carefully consider a wide range of factors, including internal equity, experience, education, certification, training, and location. All positions are eligible for additional incentives based on business performance.

We hope you'll take the time to get to know us!