Sr. Associate Brand Manager - Innovation


The Krusteaz Company looking for a Sr. Associate Brand Manager who has passion for innovation, analytics, connecting the strategic dots, and bringing new ideas to life! This role will thrive in a fast-paced, collaborative work environment where entrepreneurial thinking is rewarded.

Responsibilities include: supporting the Annual Innovation process; leading new product proposition development across different categories. Requires the ability to identify opportunities, translate them into attractive, brand-building business propositions, and usher them to product launches.

Essential Functions: Other duties, responsibilities, and activities may change or be assigned at any time.

DISCOVERY: Identify strategic category, brand, or channel opportunities that expand portfolio
  • Mine market, competitive, & trends landscape to identify consumer / channel insights.
  • Weave insights & market information to uncover strategically-aligned opportunities
  • Influence evolution of new product pipeline aligned to company's strategic priorities
  • Be entrepreneurial & responsive. Comfort using incomplete data to inform recommendations.

DEFINE PROPOSITION: Identify assumptions and needs to build insight-driven propositions
  • Develop business platform propositions to enable delivery of annual and strategic plan sales and profitability objectives.
  • Influence and assess funnel and pipeline health
  • Lead category and business case development. Analyze data and information from a wide variety of sources to develop effective business building plans; including trade promotional analysis and competitive analysis
  • Create responsive learning plans to validate, assess and prepare platform projects for commercialization in partnership with functional experts and cross-division partners, like as Project Management Office, R&D, Operations, Finance, Sales, Consumer Insights, Manufacturing, and Supply Chain.

CREATE GROWTH: Utilize The Krusteaz Company stage-gates to commercialization and get launch-ready
  • Define product guardrails to deliver insight-driven product
  • Define key product messages for packaging graphics with Brand team
  • Develop trade & support plans, distribution assumptions & selling materials with Brand & Sales, to meet revenue & profitability targets
  • Enable effective supply chain to deliver outstanding customer service
  • Identify key assumptions to drive profitable opportunities. Comfort with budgeting, forecasting, P&L analysis, data analysis to development new products.
  • Develop, recommend, align stakeholders to pipeline recommendations.

Physical Demands and Work Environment:

While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone along with reaching. Specific vision abilities include close vision requirements due to computer work. Moderate noise, ability to work in a confined area, and ability to sit at a computer for an extended period of time are also included.

The policy of The Krusteaz Company is to hire, train, and promote all persons in all job groups in accordance with law, without regard to race, color, religion, sex, sexual orientation, age, marital or military status, national origin, gender identity, the presence of any sensory, mental or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law.

Get to know us:
  • A people-focused company that cares​: We're a 90-year-old company with the entrepreneurial spirit of a startup and a focused eye on the future. As a midsized, privately-held company with a portfolio of beloved food and beverage brands, our people are the most important ingredient in our success.
  • A valued and supported workforce​: We place tremendous value in our employees and provide competitive pay and comprehensive benefits to ensure our employees can create the best life for themselves. Benefits include a top tier health insurance plan with lower than average employee cost share, generous PTO, 401(k) match, and more.
  • An engaged and energized culture​: At The Krusteaz Company, collaboration and ingenuity drive our fierce commitment to creating extraordinary product experiences that people love.
  • A place to grow and make a difference: An entrepreneurial spirit has been at the core of our company since the beginning, attracting self-starters who are curious and love to learn and to share ideas.

Hybrid Work Model: At The Krusteaz Company, we have in-office "core days" of Tuesdays and Wednesdays where all corporate employees are expected to be onsite. Monday, Thursdays, and Fridays are flexible remote days to allow for work/life balance. You may be asked to come in outside of a core day from time to time, based on business needs. We have found aligning our scheduled in-office days provides opportunity for employees to build connections and collaborate together.

Benefits: We are proud to offer generous benefits including comprehensive medical, dental and vision insurance (starting at $45/month for employee only coverage), 401(K) matching, 3 weeks of paid vacation, 10 paid holidays, company provided life insurance and disability insurance, flexible spending account and tuition reimbursement.

Salary Information:

An employee in this position can expect a salary range between $97,833 and $161,413. We typically pay between $110,000 and $140,000. The actual salary offered will carefully consider a wide range of factors, including internal equity, experience, education, certification, training, and location. All positions are eligible for additional incentives based on business performance.

We hope you'll take the time to get to know us!